How can captioning help overcome language barriers in the world of influencer marketing?

• April 10, 2024

Today, when scrolling on social media like TikTok, Instagram, Facebook and many others, there’s not a day without coming across what we call influencers. This newly born profession represents a major asset in Marketing strategies.

Most of the content dedicated to promote an article, tool, website, application are in video format.

But what can subtitles bring to influencer marketing in order to globalize development?

*And why not think big? *

The world is vast, take a second to imagine the scale your concept could take.
Each country has its share of influencers who are viewed by people all over the world. Even though English is widely spoken, it is often complex to reach everyone on the planet if we only use one language.

Instagram, TikTok, etc. have learned their lesson by integrating a comment translator in their applications. You can have your projects subtitled in as many languages as possible to reach a thousand cultures, too.

In short, the more your content is translated into multiple languages, the higher your chances of reaching international audiences, and as a result, the faster your business will have the chance to expand.

They let you reach more people

Subtitles can be a great help for people with hearing disabilities, those who have difficulty understanding or hearing the audio well, and even dreamers who are struggling to concentrate.

It is through public’s satisfaction that we can develop

Influencers can be the launching pad for a brand. But it’s obvious that once launched, a bird must fly.

This is why content must be attractive and accessible everywhere on the globe to incite the people to come back for the propelled brand.

Upload your video and audio files

A clear video with tools that make it accessible all around the world: there lies the key to success.

A pleased public, the stairway to exponential visibility

There is a reliable popularity marker for your videos: SEO. We know, we harass you with these three little letters in several of our articles. But we promise you it’s worth it !

When we want to promote a concept, we must show it, root it in people’s minds. But above all, it must be simple to search

By adding subtitles to your videos, keywords typed by potential buyers are found more easily by search engines. They analyze video’s text content.

You’re starting to see where I’m getting at ? The more data in all languages your video contains, the more it will come out first in searches, regardless of the user’s language.

And “voilà” ! Your SEO improves and you become a marketing ace.

A little conclusion to all of that?

In a globalized world, I think it is essential whilst promoting a concept to have the tools translated. Once the language barrier is crossed, the popularity of influencers, which are one of your marketing strategy’s arms, will quickly reach its peak. In addition, if your content is accessible in any language, it will be shared more often between users.

Have a nice trip!
Bon voyage !