Integrating Subtitles Into Your Video Marketing Strategy : Practical Tips

• April 5, 2024

I am always on the lookout for new methods to give a boost to my video marketing strategy. Recently, I discovered that integrating subtitles into my video content is crucial for effective marketing. It was a huge change for me. Let me share my experience and the steps I followed.

One day, I was in a noisy restaurant with friends, scrolling through my smartphone. I came across a promotional video on social media. Instead of turning up the volume due to all the noise around me, I decided to read the subtitles that appeared at the bottom of the screen. To my surprise, even without sound, I could understand the video’s message. That’s when I realized the power of subtitling.

Upload your video and audio files

Later that evening, I decided to test this discovery and I created a new video showcasing Final Cut Pro editing techniques and uploaded it to my YouTube Studio account. YouTube allows automatic subtitle generation using voice recognition. I clicked on “Subtitles” in the left sidebar, selected my video, and defined the language. Enabling subtitles (CC) allowed viewers to choose their preferred language based on their location.

While there are softwares and other tools that can be used to add subtitles to a video, working with a professional subtitler ensures high-quality results. Platforms like Sous Titreur.com provide accurate and error-free subtitles. You can request different types of subtitles, such as open captions, closed captions, or SDH (subtitles for the deaf and hard of hearing).

Regarding my video, I made sure to convert it to an SRT file. In addition, I managed timestamp synchronization to ensure perfect alignment with spoken text. I customized font, size, opacity, color, and character border style to match my brand. The result? A well-timed, visually appealing subtitled video.

Once I downloaded my video with subtitles on other platforms and social media, I noticed that the view count began to rise. Positive feedback poured in. Viewers appreciate the ability to watch the video without sound. So I decided to make new videos.

I realized that my subtitled videos have helped me gain visibility on search engines. Indeed, my contents are better referenced. It’s important to know that a subtitled video is considered by indexing algorithms as textual content. Furthermore, keywords that appear in subtitles improve the ranking of my videos.

Integrating subtitles into my video marketing strategy has opened up new possibilities for engagement with my audience. I invited viewers to interact by asking questions within the subtitles. In addition, I have added calls to action. My videos have become dynamic conversations. Finally, I have been able to reach a broader audience, thanks to my subtitled videos, as my contents are accessible to people who are hard of hearing or deaf.

Today, integrating subtitles into my videos is an essential part of my marketing strategy. I always make sure to include them whenever I create content. This allows me to provide a consistent experience to my audience, regardless of where or how people watch my videos.