Undeniably Good Reasons to Transcribe Audio to Text Right Now

• April 11, 2024

As content producers, we know how much each creation requires considerable resources. And if it were possible to do more while saving time on an already busy schedule, would you be interested?

To get the most out of our work, we simply need to know how to transcribe audio and video productions to make them more profitable. Any audio content from your company can be turned into a written version, allowing you to use it in different situations (webinars, interviews, meetings, etc.).

What will be the real usefulness of this content in the end? It will be very useful, no doubt! It will save you a lot of time and much more!

Let’s focus on three main advantages you can find in optimizing the use of all your audio content by transcribing it in writing.

1. Save precious time!

When you are in possession of your transcribed content, you can turn it into several useful forms for a variety of media. You can divide your content into social media posts or infographics. For example, transcribed content may be organized differently and reworked to create a guide or book.

Once the content is in your hands in a form that is easier to manipulate, you have no more limits on its use. Here are some ideas for transformations:

• Create extracts of content to easily share with your audience on social media. For example, you can select some relevant and impactful quotes or create an infographic that will highlight the essential information at a glance. Highlighting the highlights of your content will encourage your audience to share it more.
• Turn the transcript of an audio presentation into one or more blog posts. This form of content allows you to feed your platforms with well-written and structured text that will give you a better reputation in your field.
• Make a reference guide for your employees from the transcript of a training, conference or seminar. It is possible that not all oral information is assimilated during training. To be able to refer to the transcript of the training, or even better, to a guide that will present the reformulated and reorganized information, will benefit your employees
• Transcribe sales calls and other interactions with your target customers to find new angles of approach that will propel your email campaigns to new heights.

With the right material in hand, transforming your written content is a breeze. It’s up to you!

2. Transcribe to expand your audience

In recent years, audio and video content have been projected forward. With all the diversity of content offered and its easy access, each of us can quickly find something to delight their ears. Open access to so much audio content is a revolution, but we can’t listen to it in every situation.

Admit that at certain times and in certain places, it is really nice to be able to choose between listening to or reading content.

Here, we not only try to accommodate our audience in all situations, but we especially want to prevent the loss of an audience that can be reached only through transcription or subtitles. Think about people who are interested in your audio or video content, but:

• Are hearing-impaired;
• Don’t have access to a decent internet connection;
• Who are in a place of silence (work, library, etc.);
• Who do not want to wake up their parents, spouse or sleeping baby…

Several situations can lead your potential audience to choose transcribed content over yours if it is not. 35 million people could only access written content, and that’s only in the United States. This number represents people with hearing loss, without including all those who simply prefer to read your content rather than listen to it.

We all seek to increase the audience of our content. It would be ill-advised to draw a line on millions of potential listeners who only need a simple transcript. Do not make this mistake!

In addition, your listeners know that transcripts and subtitles are a measure of accessibility and accommodation made specifically for their needs. By offering an alternative to discovering your content, you are delivering a message:

• “Each of our audience members matters to us.”
• “Accessibility to our content is a major concern to us.”

By offering your content in various forms, members of your audience will feel pampered to be able to decide between video viewing, audio listening or reading a text. Everyone has their own preferences. Accommodating them can only make your content more engaging and inclusive.

What could be more pleasant than being able to choose where, when and how to consume interesting content. Offering more freedom of choice is your winning ticket.

3. Transcribe to improve your SEO

Transcription of your audios and videos, when available online, allows search engines to better rank your content, which will therefore be suggested to more users.

Despite great technological advances, search engines like Google are still not able to analyze audio creations to know their content. The only way for these systems to decode the topics covered in a podcast or webinar is the transcript, if it exists.

By knowing exactly what content is made of, search engine rankings are optimized. Your content will be suggested to users who have searched for keywords present in your transcript or who have a relationship with some of your video’s themes.

The ultimate goal when creating content is for it to be discovered, consumed and shared at scale. Different search engines can be your greatest allies or conversely your worst enemies.

Imagine: if the search engine has no idea what is offered in your audio and video creations, how will it offer them to users? It will not offer them. It will be difficult for you to make your content known without optimizing SEO. Transcripts and subtitles determine the success of your search engine optimization strategy.

How to transcribe my audio contents?

It’s simple, you have three options. Your choice will depend on the time you have, your budget and the desired transcription quality. In any case, do not deprive yourself of the advantages transcribing your various audio or video content could bring you. I’m pretty sure one of these options will suit you: * Use a team of professional transcribers. At ClosedCaptioner, we have a team of nearly 2,000 employees who will process your audio in less than 24 hours with an accuracy rate of 98% or more!

• Use an automatic transcription system. You will receive your transcript in just a few minutes, but the quality of it could be faulty. Then you would lose all the benefits we talked about earlier.
• Transcribe yourself, but be careful, it will take a minimum of four hours for a single hour of recording. And that doesn’t include the time it takes to complete the timings if you need synchronized subtitles.

Upload your video and audio files

Don’t wait any longer: several options are available to you to transform your content into a written version. You can save your time, increase your audience and improve your SEO right now to propel your platforms to the top.

When you are ready to make your audio and video creations more accessible and optimized, contact us! The entire SousTitreur team will be available to offer you quality service with affordable pricing at the earliest opportunity.